2019 saw the fastest rollout of Apple’s new iPhones (11 series) in India, with aggressive pricing and a good channel strategy. The new series especially iPhone 11 was introduced at a lower price point than the last year's iPhone XR launch. This has helped to gain share during the festive season and in its launch quarter in India.
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Tuesday, January 28, 2020
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India helps drive iPhone growth in emerging markets in December quarter: Apple
India helps drive iPhone growth in emerging markets in December quarter: Apple
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