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Friday, October 16, 2020

Micromax creates Rs 500-crore war chest to launch 'in' sub-brand

Once a market leader, Micromax lost its position to players like Xiaomi, Oppo, and Vivo as these Chinese giants captured the Indian market with their aggressively priced smartphones and massive marketing spends.

from Tech-Economic Times https://ift.tt/3nZ6YWk

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